We’re a small group of startup founders and industry veterans with deep connections in the hospitality community.

We’ve been valets, front and back of house, general managers, and on the board of hospitality associations in major US cities. We’ve hired hundreds of hospitality workers and know what employers look for.

More than anything, we're here to rebuild our community.


Zoo Normal was founded by David Watkins, a hospitality executive with over 20 years of experience in the industry. He has been the General Manager of the Inn at the Market and The Sound Hotel (Seattle), and the Hotel Manager of the Sir Francis Drake Hotel (San Francisco).

David was part of the Income and Equality Task Force that led to the $15 minimum wage in Seattle, and serves on the board of the Seattle Academy of Hospitality and Finance.

Feel free to reach out directly to David at